What is the #IAMNOT Movement?

• Advocate for stress‑free, force‑free training.
  
• Step away from shock, pinches, choke, and prong collars.
  
• Emphasize the physical and emotional benefits for pets.

​Our #IAMNOT Surrender Program

Step	What You Do	What We Do
1	Download and sign the pledge	Provide PDF button
2	Bring us aversive tools with pledge	We destroy them
3	Start positive training	You get a FREE hour

iamnot_movement_pledge.pdf
File Size:	66 kb
File Type:	pdf

Download File

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​Ready to make a real change?
Schedule your consultation today & claim your extra free hour of positive training.

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“Why Aversive Techniques Don’t Work”

• Physical Harm
  
• Emotional Stress
  
• Scientific Insights
  

Read More: The Truth About Aversive Tools

Averse vs. Reward-Based Dog Training: Understanding the Hazards and Benefits
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​Using Aversive Techniques and Positive Punishment in Dog Training: A Closer Look at Classical Conditioning, B.F. Skinner, and Modern Insights

Understanding the 4 Quadrants of Operant Conditioning: Applications in Dog Training

Inspired by a Leader in Kindness

​The #IAMNOT movement was inspired by renowned dog trainer and behavior expert Victoria Stilwell.
​
Her unwavering dedication to force-free, science-based training has empowered countless trainers and pet parents to reject aversive methods in favor of kindness, trust, and communication. At Furry Tail Training, we proudly carry this message forward, inviting others to say:
“I am not a user of shock, prong, choke, or intimidation.”

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